Last Modified: July 26, 2018
1. What Information We Collect
Information You Provide Directly to Us
We may collect information from you in a variety of ways, such as when you:
– Register for a Boostmybrain account (“Account”);
– Request certain features (e.g. newsletters);
– Fill out a survey or provide us with feedback;
– Play cognitive training games or engage in other activities that require your information to function (e.g. portions of Boostmybrain that require an Account to participate);
– Apply for a job with us;
– Communicate with us; or
– Post user-generated content to Boostmybrain.
You are not required to create an Account to gain access to some areas of Boostmybrain. If you do create an Account, we ask for certain information to process your registration, including an email address and password. If you subscribe to a paid Account, we request additional information, including your full name and payment method details.
We may also collect (1) name, (2) gender, (3) date of birth, (4) education level, (5) other demographic information, and (6) other information you voluntarily provide to us. The provision of most of this information is optional. We also allow you select your preferences for training, language, and receiving email communications.
Information That Is Passively or Automatically Collected
In addition to the information you provide directly to us, when you use Boostmybrain, we automatically collect information about the computer, mobile device, or other devices you use to access Boostmybrain and about how you use Boostmybrain. For example, we receive data about the games you play and your performance in those games. We also receive information such as your browser type, IP address, language, the type of device you use, operating system version, unique device identifier (“UDID”), the date and time of your visit and files you viewed on our site (e.g. HTML pages, graphics, etc.), Internet service provider, clickstream data, the pages you viewed and the websites you visit immediately before and after visiting Boostmybrain. In some cases, we link this automatically collected data to other information we collect about you. We do this to improve the services and marketing we offer you.
We may automatically collect certain information about the computer or devices (including mobile devices or tablets) you use to access Boostmybrain. As described further below, we may collect and analyze information such as (a) IP addresses, geolocation information (based on IP addresses), unique device identifiers, IMEI and TCP/IP addresses, and other information about your computer or device(s), browser types, browser language, operating system, mobile device carrier information, the state or country from which you accessed Boostmybrain; and (b) information related to the ways in which you interact with Boostmybrain, such as: referring and exit web pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, statistical information about the use of Boostmybrain, the amount of time spent on particular pages, the date and time you used Boostmybrain, the frequency of your use of Boostmybrain, error logs, and other similar information. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.
Cookies and Other Electronic Technology
Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information (e.g. Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari). Please note that by blocking any or all cookies, you may not have access to certain features or offerings of Boostmybrain.
Information Provided by Social Networking Services and Others
We may supplement the information you provide to us with additional information gathered from other sources, such as publicly available information, or from third parties, such as marketers, partners, researchers and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other product or service we provide.
If you are a subject in a research project or study conducted by Boostmybrain in partnership with a researcher or educational institution, that project may involve the collection of different information than is described in this Section. Research participants may, for example, provide health-related information, including the existence of certain health conditions. Boostmybrain partners with researchers and educational institutions in conducting such studies. Such research projects are typically done on an anonymous basis, such that Boostmybrain acts only as a processor of anonymized or pseudonymized data. For further information on how we handle data associated with such research, please refer to the materials distributed to you as part of the study, contact the researcher leading your study, or contact us using the contact information below.
2. How We Use Your Information at Boostmybrain
We use your information to operate and provide you with Boostmybrain and other services. This includes, but is not limited to:
- For the purposes for which you provided it;
- Authenticating your login and processing your payments;
- Personalizing your Boostmybrain experience and customizing your training program;
- Allowing you to monitor your performance and progress in Boostmybrain, by, for example, presenting charts and graphs of your performance to you;
- Customizing and delivering information about our products and services by email;
- To contact you with information, surveys, or advertising that we believe may be of interest to you regarding us or Boostmybrain;
- To administer contests and surveys;
- Providing customer support and sending confirmations about your Account;
- For internal research and reporting;
- Protecting our intellectual property or other rights; and
- Managing and improving our business, our games, and our training.
We also reserve the right to use and disclose non-personal data (e.g. de-identified or aggregate data) for any purpose. For example, we show aggregate performance measures to users to allow them to evaluate their performance against other Boostmybrain users. We may disclose performance statistics to university collaborators to evaluate, study, and improve the effectiveness of our programs or human cognition more generally. In these situations, all data is disclosed either in aggregate form or with information that can identify you removed. In addition, when we work with university collaborators, we contractually prohibit them from attempting to re-identify individuals from data that has been de-identified.
3. Legal Bases for Use of Your Personal Data
The laws in some jurisdictions require companies to tell you about the legal grounds they rely on to use or disclose your personal data. To the extent those laws apply, our legal grounds are as follows:
- To honor our contractual commitments to you: Much of our processing of personal data is to meet our contractual obligations to our users, or to take steps at users’ request in anticipation of entering into a contract with them. For example, we handle personal data on this basis for our premium users.
- Consent: Where required by law, and in some other cases, we handle personal data on the basis of your implied or express consent. Where you have provided consent, you may withdraw your consent at any time, without affecting the lawfulness of the processing that was carried out prior to withdrawing your consent. To withdraw your consent, please contact us at firstname.lastname@example.org.
- Legitimate interests: In many cases, we handle personal data on the grounds that it furthers our legitimate interests in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals, such as:
- – Providing a safe and enjoyable user experience;
- – Customer service;
- – Marketing;
- – Protecting our users, personnel, and property;
- – Analyzing and improving our business;
- – Processing job applications; and
- – Managing legal issues.
- – We may also process personal data for the legitimate interests of our research partners, such as to provide cognitive training, research, and analytics for such partners.
- Legal compliance: We need to use and disclose personal data in certain ways to comply with our legal obligations.
- To protect the vital interests of the individual or others: For example, we may collect or share personal data to help resolve an urgent safety situation.
4. No Disclosure to Third Parties for Their Own Marketing Purposes
We believe in protecting your privacy, and therefore do not provide your personal data to third parties for their own marketing purposes.
5. When We Share Your Personal Information with Third Parties
We may share your personal data only in the following ways:
Service providers and agents
We may share your information with our corporate affiliates, such as entities under common ownership or control.
Compliance with law and law enforcement requests, and protection of our rights.
We may disclose your information when we have a good faith belief that we are required to do so by law, or in response to a subpoena, court order, or other legal mechanism. We may also disclose your information when we have a good faith belief that disclosure may prevent fraud and abuse of Boostmybrain or its users or protect our property rights.
We may disclose your information when we believe we have your consent to do so, such as when you contact customer support and ask us about your Account, or when we have the consent of someone we believe is authorized to consent on your behalf, such as the individual associated with the payment method for your Account. If you have expressly agreed to participate in a research study with us or with a third party that incorporates your personal data collected by Boostmybrain, we also may disclose your information for the purpose of facilitating the research to which you have consented.
6. Online Analytics and Tailored Advertising
We may use third-party web analytics services on Boostmybrain, such as those of Google Analytics, Rollbar, and New Relic. These service providers use the sort of technology previously described in the “Cookies and other electronic technologies” section to help us analyze how users use Boostmybrain, including by noting the third-party website from which you arrive, how often you use our app, the events that occur within our app, where the app was downloaded from, and provide certain features to you. The information (including your IP address) collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of Boostmybrain. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.
If you receive emails from us, we may use certain tools, such as clear GIFs to capture data, such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications.
We may personalize the content and advertising that you see when using Boostmybrain through the use of third-party advertising technologies that allow for the delivery of relevant content and advertising on our websites, as well as other websites you visit and other applications you use. The ads may be based on various factors, such as the content of the page you are visiting, information you provide such as your age and gender, your searches, demographic data, user-generated content, and other information we collect from you. These ads may be based on your current activity or your activity over time and may be tailored to your interests.
To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page . Please note that to the extent advertising technology is integrated into Boostmybrain, you may still receive advertisements, even if you opt-out of tailored advertising. In that case, the ads will just not be tailored. Also, we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
7. Data Subject Rights and Your Choices
You may access, review, and correct certain aspects of your personal data by logging into your Account. You also can exercise certain opt-out rights by following the instructions at the end of the “Online Analytics and Tailored Advertising” section above.
In addition, individuals in the European Union and some other jurisdictions outside the United States have certain legal rights to obtain confirmation of whether we hold personal data about them, to access personal data we hold about them (including, in some cases, in portable form), and to obtain its correction, update, amendment or deletion in appropriate circumstances. They may also object to our uses or disclosures of personal data or exercise legal rights to withdraw consent, though such actions typically will not have retroactive effect. To exercise any of the above rights (or any other rights under applicable law), please contact us via our help center.
The rights described herein are subject to limitations and exceptions under applicable law. In situations in which we process personal data on behalf of our research partners, we may refer the request to the relevant research partner and cooperate with their handling of the request, subject to any special contractual arrangement with that research partner.
In addition to the rights above, residents of the European Economic Area also have the right to lodge a complaint with your relevant supervisory authority. However, we encourage you to contact us first, and we will do our very best to resolve your concern.
You can opt out of receiving marketing emails by navigating to your Email Notifications page or by following the unsubscribe instructions included in each email. Please note, you may not opt out of certain transactional emails, such as when we email you to confirm transactions, address Account issues, or communicate about customer support.
From time to time, we use push notifications in our mobile applications to send you messages about Boostmybrain or your Account. You may opt out from receiving push notifications through your device settings.
8. Retention of Personal Data and Security
We keep your information for no longer than is necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws. To dispose of personal data, we may anonymize it, delete it or take other appropriate steps. Data may persist in copies made for backup and business continuity purposes for additional time.
We have implemented and maintain security practices to protect against the unauthorized access, use, modification, destruction or disclosure of your personal data. For example, when you enter sensitive information on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). We follow generally accepted standards to protect the personal data submitted to us, both during transmission and once we receive it. However, no method of transmission or storage is completely secure, and we therefore cannot guarantee absolute security. If you have any questions about security on our website, please contact us using the contact information below.
9. Outside the United States Consent to Processing and Transfer of Information
If you access Boostmybrain outside of the United States, you fully understand and unambiguously consent to the transfer of your personal data to, and the collection and processing of such personal data in the United States. The recipients of the personal data disclosures, described in the “When We Share Your Personal Data with Third Parties” section above, may be located in the United States or elsewhere in the world. Privacy laws in these countries may not provide protection equivalent to that of your country of residence, and your government may or may not deem such protection adequate.
10. Additional Information
Links to Third Party Websites
Our website includes links to other sites that may collect personal data, and whose privacy practices may differ from those of Boostmybrain. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to review their privacy policies.
Referrals and Contacts
We allow you to refer your friends and contacts to Boostmybrain, either by manually entering their email addresses or by importing contacts from email accounts you have with third parties. If you choose to utilize these features, we will use and store the email addresses only for purposes of sending the invitation emails you have requested. If you utilize these features, the friends or contacts that you refer may contact us via the contact information listed below to request that we delete their personal data. Please note that we do not collect the username and password to your email accounts; the import features route you to the third-party email provider to log in through their services.
Social Media Widgets
Our website may include social media features, such as Facebook and Twitter buttons. Such features may collect your IP address and information about the page you are visiting and may set cookies to function properly. Your interactions with these features are governed by the privacy policies of the company providing them.
Boostmybrain is not directed to individuals under 13 years old. As appropriate under applicable law, parents or legal guardians with questions or requests regarding their children’s personal data may contact us at email@example.com
12. “Do Not Track” Notice
We do not track our customers’ personal data over time and across third-party websites to provide targeted advertising and therefore do not respond to “Do Not Track” (DNT) signals.
13. Change Policy